Digital Marketing Training at Highline Institute in Dubai

Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital marketing is an umbrella term for all of your online marketing efforts.

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Search Engine Optimization abbreviated as (SEO) is the process of improving the visibility of a website or a web page through organic search engines results like,, Highline Training & Education is doing quality computer training courses since 2001 in UAE.Search engine optimization is important not only for getting high quality visitor from search, but it's also a way to improve the user friendliness of website and increase its readability . It also help your business grow and meet the business objectives. SEO really means quality of traffic, quantity of traffic and organic traffic. Quality of traffic means attracting visitors who are genuinely interested in the product s that you offer. Quantity of traffic means we should have the right set of visitors clicking through SERP. Organic traffic is any traffic that you don't have to pay for. Search engine optimization is mainly categorized into two they are on page optimization and off page optimization.


On page SEO refer to settings you can apply your website so that it is optimized for search engines. On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. The most important on-page SEO tips are :

  • Having optimized title and description
  • Proper URL structure
  • User friendly navigation(user site maps)
  • Optimized internal links
  • Text formatting(use of h1,h2,bold etc)
  • Image optimization
  • Fast loading pages
  • Mobile friendly pages
  • Top quality fresh content(This is always the most important SEO factor)
  • External link(no broken link or links to bad sites)


Off page optimization refer to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. In general, off page SEO has to do with promotion methods. The important are link building, social media and social book marking.

Link Building

Linking is one of most important component of increasing traffic to your website. Simple method to get links to your site are :

-> Submit to quality directories : Pick quality directories such as, Yahoo, DMOZ and the Open Directory Project (ODP), and submit listings to them.

->Article Submission: Article Submission is the way to get links from different directories and also it help us to move traffic from directories to our website.

Social Bookmarking

Social bookmarking is a method for web users to store, organize, search, and manage bookmarks of web pages on the internet with the help of tags or keywords on sites such as Digg or Delicious.

Blog Submission

Blogs are great way to recruit links. Also make sure you learn how to use tags, and link to pages. Blog commenting is one of the search marketing strategies that helps website improve online visibility and link popularity.

Image Submission

Image submission is part of social media optimization and its important is perspective of search engine optimization but there is some important things to keep in mind while submitting the images in directories which i am describing over here.

Video Submission

Online video promotion has always been considered important as it is another way of showcasing your services in a video format. We create profiles in video sharing websites and manage your profiles, updating them with the latest, viral/information videos relevant to your industry/brand/product.

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Social Media Optimization (SMO) training

Social media optimization means promote your business organically using social networking site. The concept behind social media optimization is simple. Implement changes to optimize a site so that it is more easily linked to, is more highly visible in social media searches on custom search engines, and more frequently included in relevant post on blogs and videos. Social media optimization can increase the effectiveness of SEO in a number of different ways. On one level social media optimization and analysis allows you to identify who your audience is based on which demographics "like" or "tweet" your content. On another level, users who share your content with their followers through social media portals like Facebook are doing your job for you by promoting your content for free.

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Social Media Marketing(SMM) training

Social media is the collective of online communication channel that include Facebook, Twitter, Google+, LinkedIn, Instagram, Blogger etc. Social media marketing basically means promoting company or a website on different networking sites and popular media channels that include Facebook marketing, Instagram marketing, linked in marketing etc. Social media marketing services is considered to be the most important and result-oriented marketing strategies for online businesses. These services give quick results and have profound effect on the overall functioning of a business.

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Pay Per Click (PPC) training

Google advertising platform pioneered the PPC model it is also known as cost per click (CPC).Effective PPC campaigns drive users with intent to purchase, making it more efficient than many traditional advertising platforms. In PPC ads the advertiser pays only when someone clicks on the ad. Based on the pay per click, businesses bid on impression for paid listings are appearing at the top position of search engine result page. In Google these are called Ad words. In Microsoft's Bing they are called Bing ads.

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Affiliate Marketing training

Affiliate marketing is a marketing practice in which a business reward one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. Affiliate marketing occur where a third-party advertises product or services on behalf of a merchant in return for an agreed commission for a sale or lead. Because of this, affiliates are sometimes viewed as an extended sales force for a website. Affiliate marketing is earning commission by promoting other people's products.

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Remarketing training

Remarketing is also known as retargeting. It become an vital part of many or most marketing portfolios, and for good reason. It's quite logical with web users who have previously visited your website and particularly those who match certain characterestics. remarketing allows you to position targeted ad in front of defined audience that had previously visited your website-as they browse elsewhere around the internet.

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Reputation Management training

Online reputation management is abbreviated as ORM and it is also known as rep management. Online reputation management about improving your business or brand's good standing. Your online identify is not only determined by what you post, but also by what other post about you, a photo tag or a reply to a public status update. That is your company's online reputation is based on customer reviews, industry reviews, forums, bloggers, Ex-employees.


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Highline Training & Education Group is a reputed Training and education provider in the UAE since 2001. We started our operations as a training centre in Dubai and now we are into professional training, corporate training, Distant Education, Health, Safety and Abroad Study consultancy. We have branches in Dubai, Abu Dhabi, Umm Al Quwain and India.